Rugby relativity

While not having a real interest in the fate of the England rugby team, I have sufficient curiosity (or boredom with my paper, take your pick) to flick my browser over to the BBC sports page latest action column. There, a heading proclaims: "World Cup final 2007" followed underneath by " LATEST ACTION (all times BST)". Which would be unsurprising except all times are given as minutes after the start of play...